Case Study - Experiences
Prize Fulfilment
Brief - a leading teen magazine came to IMS needing a prize to support their 'Careers Issue' that would appeal to its key demographic.
Solution - To capture the imagination of the teenage target audience, IMS created an exciting celebrity-themed experience that would also offer an opportunity to learn valuable skills to help with future career moves. Taking place in the London, the winner, friend and chaperone stayed in a top hotel with a personal shopping experience and a celebrity make-over. Dining at an A-list hangout, they were also given the unique chance to interview a well-known pop star for the magazine! Appealing to all budding journalists and TV hosts who wanted to kick start their career this great prize was perfect support for the magazine's career promotion:
• Luxury 4* Accommodation For Winner, Friend And Chaperone
• Personal Shopper And Spending Money
• Dinner at Celebrity Hangout
• Beauty Makeover At Award Winning London Salon
• Interview With Chart Topping Pop Star And Entrance To One Of their Gigs
• Private Transfers Throughout The Weekend and Spending Money